Benchmarks - Measuring “Page One” Job Posting Visibility

Are your job postings making it to the first page of Indeed search results?

I want to...

Most common questions

Don't see your company?

Our benchmark tool displays employers who have had at least one 1st page search result job for a specific set of job search terms within the specified location and date range. It is important to note that job seekers use a wide variety of terms in their job search that are not covered by our benchmark tool. The fact that your company is not displayed in this list does not mean that your job postings haven't appeared on the 1st page of Indeed.com search results.

How can I add my location and job titles to the items you track?

Our initial list focused on hard-to-fill jobs for the 100 largest U.S. metros. We recognize that this list is incomplete. If you would like us to add a job title and/or location, please fill out our request form. Please note: We cannot guarantee that all requests will be included in our list, but we will update you as to the status of your request.

What is findability and why does it matter?

Most job boards require exact keyword matches between the search terms used by job seekers and the terms that appear in the job posting. For example: the search terms lab tech and laboratory technician will return very different results. Enhancing the findability of your job postings is the 1st step in significantly increasing both the quality and quantity of candidate response.

For more information, please these view videos: Findability – Technology and FindabilityEmergency Nursing.

What is job posting visibility and why does it matter?

Most job boards use a combination of (1) posting date and (2) exact keyword matches between job seeker search terms and terms that appear in the job title field to determine positioning within search results. You can improve your visibility by sponsoring your jobs postings and/or optimizing your jobs within organic search results. (Note: There are additional factors that impact positioning within search results.)

Job posting visibility is particularly important for high demand jobs where you want job seekers to view your job postings before they view your competitor's job posting. Visibility is also important when targeting passive job seekers who are less likely to view more than a few pages of search results.

How are findability and visibility calculated?

Every week HIRECONTROL conducts thousands searches on Indeed.com to evaluate the findability and visibility of employer job postings. Our service captures results (organic and sponsored listings) from the first five pages of Indeed.com search results for the 100 largest U.S. metros.

Our tool counts the number of 1st page search results (per employer/metro) for each job search term over the specified timeframe. Our benchmark tool uses results from the top twenty employers (per metro/search term) to establish our benchmark standard.

How can I measure and improve the performance of my job postings?

HIRECONTROL has extensive metrics via Google Analytics. A quick and easy way to evaluate your job postings is to focus on two key metrics: (1) Pageviews and (2) Pageview-to-Apply (PA) ratio. Pageviews (by source) details the amount of traffic to any given job posting. The PA ratio is a quality measure that focuses on the relevance/accuracy of information that appears on Indeed's search results page.

My scores are very good. What else can I do to make them better?

Good findability and visibility scores are a great start. Large employers often are more visible due to their large number of active job postings. We recommend that all employers pay attention to their Pageview-to-Apply (PA) ratio. The PA ratio is a quality measure that focuses on the relevance/accuracy of information that appears on Indeed's search results page.

In order to improve your results, employers of all sizes should focus on creating job postings that "win the moment."

For more information, please view our video: Wining the Moment.

Not happy
with your results?

Every day, HIRECONTROL records thousands of search results from Indeed.com to measure employer job posting visibility. Our benchmark service records 1st page search results for both sponsored and organic job listings. Visibility is the most important element of any recruitment marketing campaign. If your job posting or job marketing campaign is not visible, nothing else matters.

Benchmark Tool Help

Select Company
This list includes organizations that have had at least one first page search result (in the selected category) within the date range selected.

⇅ Alpha Sort
Displays employers in alphabetical order regardless of their total number of 1st page search results within the specified job category, location and date range.

⇅ Frequency Sort
Displays employers by the total number of 1st page search results within the specified job category, location and date range.

Company Name (x)
This number reflects the total number of 1st page search results for this employer within the specified job category, location and date range.

Green bars in Chart
Indicate 1st page search results for a given job search query are ABOVE the regional average. Hovering with your mouse over the bars will display the actual percentage.

Orange bars in Chart
Indicate 1st page search results for a given job search query are BELOW the regional average. Hovering with your mouse over the bars will display the actual percentage.

No 1st page search results
This message indicates one of two conditions: (1) You don't have any active job postings relative to the search terms or (2) you have active job postings but they may not be visible on the first page of Indeed search results.